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CA TECHNOLOGIES

Business, rewritten
by software  

CA Technologies has been producing systems software since the mid-70s, with solutions that run in mainframe, distributed and cloud computing environments. They came to the agency in need of a brand refresh, along with a strategy to accompany their repositioning in a new technological landscape. Our strategy team worked on a period of rigorous research, resulting in a new direction for the company and tagline: “Business, rewritten by software.”

CA Technologies has been producing systems software since the mid-70s, with solutions that run in mainframe, distributed and cloud computing environments. They came to the agency in need of a brand refresh, along with a strategy to accompany their repositioning in a new technological landscape. Our strategy team worked on a period of rigorous research, resulting in a new direction for the company and tagline: “Business, rewritten by software.”

DISCIPLINE  IDENTITY, ART DIRECTION
YEAR  2014
CREATED WITH  JOHN MCNEIL STUDIOS

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