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GRIN

Thew new face
of cannabis

With the inevitable legalization of marijuana across the country, Grin wanted to keep itself ahead of the curve in one of the US’ fastest growing markets. Their aim was to serve informed, savvy consumers with a superior cannabis oil product. Wanting to capture a sense of fun and ease, the resulting brand is a cohesive and youthful voice with “grin” at the center of their brand identity.

With the inevitable legalization of marijuana across the country, Grin wanted to keep itself ahead of the curve in one of the US’ fastest growing markets. Their aim was to serve informed, savvy consumers with a superior cannabis oil product. Wanting to capture a sense of fun and ease, the resulting brand is a cohesive and youthful voice with “grin” at the center of their brand identity.

DISCIPLINE  BRAND IDENTITY, PACKAGING
YEAR  2016
CREATED WITH  JOHN MCNEIL STUDIO

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THE PACKAGING
A line of products containing a vape pen and oil were introduced—the range of strains came with a blend of indica and sativa. The minimalistic but bold packaging allowed for the messaging and descriptions to be the vocal point of the overall design.

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