web analytics

HARRY WINSTON

The path of brilliance

In partnership with the preeminent  jewelry brand Harry Winston, The Wall Street Journal Custom Studios created a custom content experience that tells the story of the brand’s unique approach to their jewelry. The program, titled “The Path of Brilliance,” follows the story of their bridal collection from the origin of the gems, to the craftsmen that make their pieces truly one-of-a-kind.

In partnership with the preeminent  jewelry brand Harry Winston, The Wall Street Journal Custom Studios created a custom content experience that tells the story of the brand’s unique approach to their jewelry. The program, titled “The Path of Brilliance,” follows the story of their bridal collection from the origin of the gems, to the craftsmen that make their pieces truly one-of-a-kind.

DISCIPLINE  DIGITAL, ART DIRECTION
YEAR  2018
CREATED WITH  WSJ STUDIOS

DISCIPLINE  DIGITAL, ART DIRECTION
YEAR  2018
CREATED WITH  WSJ CUSTOM STUDIOS

HarryWinston_Homepage_01.1


As part of the program, we designed three distinct article pages focusing on Quality, Craftsmanship and Connection, supported by archival images and interviews from their CEO, gemologists and brand loyalists. The brand’s ethos of creating top-tier standard jewelry is central to the program’s narrative – focusing on the idea that behind every pice is history and legacy that withstands the test of time.


As part of the program, we designed three distinct article pages focusing on Quality, Craftsmanship and Connection, supported by archival images and interviews from their CEO, gemologists and brand loyalists. The brand’s ethos of creating top-tier standard jewelry is central to the program’s narrative – focusing on the idea that behind every pice is history and legacy that withstands the test of time.

HarryWinston_Article_02
HarryWinston_Article_01
HarryWinston_Divider_03

THE ARCHIVE
As part of our partnership, we were given access to the brand's historic image archive, consisting of milestone cultural moments, as well as imagery used in past advertisements. 

THE ARCHIVE
As part of our partnership, we were given access to the brand's historic image archive, consisting of milestone cultural moments, as well as imagery used in past advertisements. 

HarryWinston_Archive_02
HarryWinston_Archive_01
HarryWinston_Archive_03
HarryWinston_Archive_03
HarryWinston_PathOfBrilliance_Article_Desktop_v4.1_Craftsmanship
HarryWinston_Mobile_03