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INVESCO

Exploring factors for
a data-driven audience  

INVESCO

Exploring factors for
a data-driven audience  

The Wall Street Journal Custom Studios teamed up with Invesco to deliver an immersive experience aimed to educate an audience on Factors, a new way to look at investment portfolios. The hub was designed to put into context how Factors perform in various market conditions, while investigating the outlying events that lead to their outperformance.

The Wall Street Journal Custom Studios teamed up with Invesco to deliver an immersive experience aimed to educate an audience on Factors, a new way to look at investment portfolios. The hub was designed to put into context how Factors perform in various market conditions, while investigating the outlying events that lead to X.

DISCIPLINE  DIGITAL, ART DIRECTION
YEAR  2018
CREATED WITH  WSJ CUSTOM STUDIOS

DISCIPLINE  DIGITAL, ART DIRECTION
YEAR  2018
CREATED WITH  WSJ CUSTOM STUDIOS

Edgardo Sanchez Invesco_01
Edgardo Sanchez Invesco_Typography
Edgardo Sanchez Invesco_Color 1
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THE EXPERIENCE

We created a fluid, single page experience to allow the user the freedom to explore the pages at their own pace. The market conditions were entry points to the interactive timelines that compared the underlying indexes of Invesco factor products with the S&P 500 serving as the benchmark.

THE EXPERIENCE

We created a fluid, single page experience to allow the user the freedom to explore the pages at their own pace. The market conditions were entry points to the interactive timelines that compared the underlying indexes of Invesco factor products with the S&P 500 serving as the benchmark.

Edgardo Sanchez Invesco_Market Condition_ Bull Markets
Edgardo Sanchez Invesco_Market Condition_ Bear Markets
Edgardo Sanchez Invesco_Market Condition_ High Volatility
Edgardo Sanchez Invesco_Market Condition_ Low Volatility

MICRO TIMELINES
Each market condition section included additional timelines that delved deeper into specific time periods, highlighting each factor with the market performance providing a broader context.

MICRO TIMELINES
Each market condition section included additional timelines that delved deeper into specific time periods, highlighting each factor with the market performance providing a broader context.

Edgardo Sanchez Invesco Screen 1
Edgardo Sanchez Invesco Screen 2
Edgardo Sanchez Invesco Screen 3

EXPLAINER VIDEOS

With the help of motion studio Transistor, we created a series of explainer videos that were peppered in throughout the experience to give novices an overview of each factors.

EXPLAINER VIDEOS

With the help of motion studio Transistor, we created a series of explainer videos that were peppered in throughout the experience to give novices an overview of each factors.

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Edgardo Sanchez Invesco_Mobile 1
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