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SAMSUNG KNOX

Two paths to a
balancing act

SAMSUNG KNOX

Two paths to a
balancing act

For “A Balancing Act,” The Wall Street Journal Custom Studios and Samsung Knox partnered to create a comic book-style experience to look at how with the right product, modern workers can achieve the elusive life-work balance we all seek.

For “A Balancing Act,” The Wall Street Journal Custom Studios and Samsung Knox partnered to create a comic book-style experience to look at how with the right product, modern workers can achieve the elusive life-work balance we all seek.

DISCIPLINE  DIGITAL, ART DIRECTION
YEAR  2018
CREATED WITH  WSJ CUSTOM STUDIOS
ILLUSTRATIONS  DOWN THE STREET DESIGN


SamsungKnox_Assets_v1.2_Tablet

SKETCHES
We teamed up with Down the Street Designs to bring the custom content program to life. The process began with hand drawn sketches of the scenes we envisioned for the stories, pulling contemporary and vintage references to give the experience a sense of nostalgia.

SKETCHES
We teamed up with Down the Street Designs to bring the custom content program to life. The process began with hand drawn sketches of the scenes we envisioned for the stories, pulling contemporary and vintage references to give the experience a sense of nostalgia.

SamsungKnox_Assets_v1.2_SketchA
SamsungKnox_Assets_v1.2_SketchB
SamsungKnox_Assets_v1.2_SketchC

Our two main characters, Carol, a high-power executive and Phil, a marketing manager, embody the modern workers – both are very busy fostering their careers but also have their personal lives to attend to.

Our two main characters, Carol, a high-power executive and Phil, a marketing manager, embody the modern workers – both are very busy fostering their careers but also have their personal lives to attend to.

SamsungKnox_Assets_v1.2_CharacterA
SamsungKnox_Assets_v1.2_CharacterB
SamsungKnox_Assets_v1.2_UI-2
SamsungKnox_Assets_v1.2_Kids
SamsungKnox_Assets_v1.2_SceneA
SamsungKnox_Assets_v1.2_SceneB
SamsungKnox_Assets_v1.2_SceneC

 

THE INTERFACE
Interspersed throughout the experience are scenes where we organically introduce the product's UI, allowing the viewer to get a sense of how Samsung Knox operates seamlessly—going from work to life and back again.  

THE INTERFACE
Interspersed throughout the experience are scenes where we organically introduce the product's UI, allowing the viewer to get a sense of how Samsung Knox operates seamlessly—going from work to life and back again.  

SamsungKnox_Assets_v1.2_MobileA
SamsungKnox_Assets_v1.2_Mobile